Founded in 1910 and based in Thailand and India, GP Group is a family-owned business with a wide range of companies ranging from construction to travel, from hospitality to pharmaceuticals, including companies such as Precious Shipping, MJets, Christiani & Nielsen (Thai). The history of the company started with rice-trading in Bombay almost 150 years and has been transformed by Kirit Chimanlal Shah into a billion-dollar business group.
Mandala Studio was approached by Nishita Shah, the daughter of Kirit and Group managing director, who wanted to ensure that this incredible story is documented in print for future generations of Shahs as well as an inspiration for the 10,000 people who are part of the corporate family. Nishita had a very clear vision for the book – it should tell the complicated story in an inspiring way, look contemporary and sophisticated, but remain engaging and fun. It should be a company history book which staff and customers should want to display on their desks.
Mandala Studio worked closely with Nishita and Greg Lowe, the writer and researcher, from the very start of the project to establish the creative direction. In order to tell the history visually, we selected images from the extensive family photo archive, and commissioned additional current photography as well as illustrations by Chinapat Yeukprasert. Nishita Shah says about the working process: “Mandala studio helped to define the realistic parameters of the project given our time and budget. By the second meeting they came back with 3 directions, we chose one and then never deviated from that. They got it right away and we produced a beautiful book in 5 months! I would work with them again in a heartbeat.”
The result is a 180-page cloth-bound book divided into 23 chapters, with a special fold-out map to help trace the movements of the family and the locations of the companies across India, Asia, Africa as well as the Middle East. “The Gp group now has a comprehensive history book that is well designed and a pleasure to read, invaluable for reminding us what the GP spirit is all about!” says Nishita Shah.