Bangkok River

Promoting the Chao Phraya as a prime destination for leisure and tourism

An initiative aimed at guiding the culture and economy of the area under a recognisable banner.

Bangkok Riverside Marketing Partnership, a group of eight hotels on the Chao Phraya was formed to promote the hotels to the MICE industry. The group was advised by David Robinson to broaden their marketing, and to promote Bangkok River as a destination for leisure and tourism.

As a new initiative, Bangkok River needed an identity that was contemporary and distinct, whilst also inclusive and attractive to the public and private sectors.

“A small team of specialists was brought together, including Mandala Studio. The combination of specialists: strategist, print and digital designers proved to be a winning formula. We worked together seamlessly, each bringing to the project local understanding and international experience

The Partners embraced the new design at first sight. The brand strategy and visual identity elevated the positioning of Bangkok River and comfortably accommodated each of their brands from upper-luxury to economy.”

—David Robinson, Managing Partner

Involvement in the brand strategy meant we could provide research and insight ahead of the design phase.

“I needed to position the brand as a premium yet accessible destination for Bangkokians and international business and leisure travelers alike. Therefore I needed to work with a design team with international commercial and consumer experience. Mandala Studio ticked all the boxes”.

— David Robinson (Managing Partner)

“It’s not unusual when presenting my business card for people to spontaneously and enthusiastically compliment the Bangkok River logo. It has been very well received by the media and travel industry.”

—David Robinson, Managing partner

As part of the branding Mandala Studio created maps for tourists to easily navigate the riverside area as well as identities and marketing materials for special events by the river.