German Standard

  • Digital
  • Branding
  • Art Direction

Mandala Studio was tasked with rebranding German Standard, the market leader for luxury wooden flooring and kitchens in Thailand. The new logo mark evokes the heritage of the company rooted in German engineering. We repositioned German Standard as an aspirational lifestyle brand by developing a contemporary art direction, commissioning bespoke photography and building a new website with a modern editorial focus.

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