Niche Nation

  • Digital

Niche Nation is an established eyewear boutique in Bangkok. Following our successful collaboration with Playn, we were asked to refresh the Niche Nation brand in the run-up to their new store opening at Central Embassy, a new and luxurious shopping complex in Bangkok. We refined the legibility of the logo and the identity was given a new set of typefaces and a new Guilloche pattern. We also redesigned the website and the entire stationery collection, including eye examination forms, vouchers and sales notes.

Niche Nation identity
Niche Nation Web Screenshots

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