Northstar

Taking a results-driven marketing company to the next level

Northstar is a results-driven team leading the way in performance marketing for their clients.

Previously named North Star Digital and in need of a refresh, we instigated a brand review and developed a new brand identity. Getting back to the original inspiration for the company and it’s goals, we then developed a cohesive and forward-thinking brand, that can take Northstar to the next level.

The new Northstar identity is a return to a clearer brand vision. The name and logo mark are returned to a purer form: a single name and a graphic shape. This is then threaded carefully through all brand collateral and touchpoints, with infographics, brand posters and interior signage.

In the early stages we spoke extensively about the original vision for the company, and this became a huge inspiration for the direction of the rebrand.

“The new branding finally represents our company well and as a result it gives everyone a stronger feeling of pride being part of Northstar. We have also seen an increase in the quality of companies that approach us and want to work with us.”

—Patrick Epler, CEO & Founder, Northstar

“The final outcome was the result of a carefully crafted and really well-executed strategy.”

—Patrick Epler, CEO & Founder, Northstar