OOZOU is a design-driven team of 50+ engineers and creatives building trustworthy digital products for corporate clients. The company was founded in 2010 with a cute elephant logo. 10 years later, the mascot was outdated and no longer reflected the growth of the company in staff and professionalism. Mandala Studio was approached to develop the positioning, review and re-design a new brand identity and oversee its rollout across a variety of media. The new identity features a bold and colourful letter O. A clear reference to the three Os found in the name. Circles are then used as a brand reference for infographics and collateral material. The photography and videos reflect the staff-centric ethos of the company.