- Art Direction
We were commissioned to name, brand and design the packaging for a new lipstick range by Susie Theerathada. Susie is a devoted Buddhist proud of her many sacred tattoos, so it follows that the brand concept was inspired by the imagery of Buddhist protection. The logo is based on a blessing symbol and is foil stamped in gold on the packaging. The name Sanée translates as “charm” in Thai to provide a spiritual connotation for the brand.