The Art Auction Center

Identity and website design for Thailand’s leading art auction house.

The Art Auction Center (TAAC) was established in 2021 to promote Thai art within both the national and international art scenes. The sales from the first auction exceeded US$ 1 Million. The auctions take place physically as well as online.

The identity concept refers to the vast variety of artworks sold at The Art Auction Center. To communicate this, the lettering of the word ‘ART’ animates through a variety of styles.