Transpo Group is a 50 year old holding company with a portfolio of businesses in logistics, security solutions, real estate, pharmaceuticals, and other sectors. The rebrand is an evolution of the original identity – by incorporating the distinct red stripe motif into the new design, the company’s long heritage is retained. The “T” becomes an identifying mark suggesting transport and dynamic movement. Mandala Studio updated the brand story, identity as well as brand collateral in order to ensure sustained future success for the company.
