Fruitfull

Following on from a successful collaboration with the Wonderfruit team, Mandala Studio developed the brand and creative direction for their new venture, Fruitfull.

Fruitfull is a storytelling platform for food, culture, society, and the planet. A chance to think, feel, and engage beyond the plate.

Working from a previously commissioned logotype, we developed a flexible system for it to live and expand across all requirements.

A key factor for Fruitfull’s creative direction was it shouldn’t feel like traditional food branding. The team wanted to reinvent the genre. Fruitfull should be quirky,

forward-thinking, non–conforming, but organic and down to earth.

The challenge was to imply eating, and the sources of our food, without showing any actual food.