Miso

MISO is an InsurTech startup that captures users’ driving behaviour through their phone to create individually priced insurance solutions and help users become safer drivers.

“Mandala Studio created a corporate identity that pushed all the right buttons incorporating the strength and playfulness of the app itself. The Miso CI reflects exactly who we are and how we want to interact with our customers.”

– Paradai Duke Theerathada, Chief Marketing Officer

We wanted to create a sophisticated brand that was approachable and resonated with the Thai market. Although the platform is underpinned by complex UBI technology, we didn’t want the brand to look or feel too technical.

Paradai Duke Theerathada, Chief Marketing Officer