OOZOU
Transforming a design-driven technology company
OOZOU is a design-driven team of 50+ engineers and creatives building trustworthy digital products for corporate clients.
The company was founded in 2010 with a cute elephant logo. Ten years later, the identity was outdated and no longer reflected the growth of the company in staff and professionalism. Mandala Studio was approached to develop the positioning, review and re-design a new brand identity and oversee its rollout across a variety of media.
The new identity is a simple, bold and colourful letter O. It’s a clear reference to the three Os found in the name. Circles are then used as a brand reference for infographics and collateral material.
Working closely with the founders on the brand re-positioning meant we established a clear vision for the brand before the design phase.
