Niche Nation

Rebrand and website for a state of the art eyewear store at Central Embassy

Niche Nation stocks carefully chosen designer brands, conducts eye examinations by certified optometrists and offers unique expertise in styling. The original store opened in 2004 in Thonglor, Bangkok's hippest neighbourhood and later expanded to the prestigious Central Embassy.

The new branding is sophisticated and minimal to reflect the fashionable style of the brands represented by Niche Nation. The logotype is designed using a contemporary, elegant serif font, combined with a black and white colour palette.

Mandala Studio designed and developed a new website featuring brands represented by Niche Nation, as well as sections about eyecare and styling services.