Teach for Thailand

Celebrating 10 years of multiplier impact on education in Thailand

Teach For Thailand’s mission is to develop collective leadership to expand educational opportunities for children in Thailand. To celebrate their 10-year milestone, Mandala Studio was invited to develop an inspiring and hopeful creative campaign, from concept and copywriting to identity and graphics.

Our creative concept is rooted in the idea of small changes creating big impact: individuals (teachers) who contribute to something bigger than themselves. To communicate this we chose weaving as an analogy where every thread combines to create a stronger fabric.

The visual concept is variable, used as a larger visual or zoomed in to created backdrops for collaged elements across key collateral. Photographs by Cedric Arnold were selected for their realistic portrayal of education and community.